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MADE IN ITALY IS A BRAND WORTH $ 7.5 BILLION January 11, 2020
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Allydress.com is an online women apparel store which offers an extensive products selection. We now ship to more than 100 countries worldwide and our site is translated in English, Italian, German, French and Spanish to offer a better shopping experience to all our customers.
Jan 11, 2020
by Sarah Loverts (Blog Admin)
Made in Italy has always been recognized as a synonym for excellence and craftsmanship. The Italian companies characterized by this “can-do” are so many and the quality of their products is appreciated internationally. An analysis of user searches, conducted with Google Trends, showed that interest in the traditional sectors of Made in Italy is growing steadily so that, according to Nation Brands 2016, its trading value increased by 21 % in 2016.
According to a research conducted by KPMG Advisory, Made in Italy, understood not only as a production located in our country, but as a perception of the product as a whole, is an asset that has great potential:
Made in Italy is a brand made of products, lifestyle, culture and places and is recognized and sought after abroad.
Not only that, the Italian production model is capable of responding to high quality demands and strong personalization, it can support limited productions and it could be defined as industrial handicrafts. This makes it ideal to be successful on the Internet because thanks to the network you can reach customers around the world and what turns out to be a great potential for export: niche products are no longer compelled in niche markets.
We suggest you also read a very detailed research conducted by Alberto Stracuzzi and Laura Caldarella for blogmeter.it, entitled “Made in Italy at the time of social media“.
According with this research, Made in Italy emerges in over 4 million social conversations, 3 million just on Instagram and generates over 97 million interactions in just one year
The most consolidated values in the conversations on Made in Italy are:
beauty, tradition, elegance and quality as well as value for money.
In 2016, Italian exports of consumer goods via eCommerce reached a value of 7.5 billion euros, up 24% over 2015, with an impact of 6% (in 2015 was 4%) on total exports Italian consumer goods.
More than 60% of these 7.5 billion is due to the Fashion industry.
Large online retailers account for 52% of Digital Exports sales, followed by marketplaces (34%), private sales sites (8%) and eCommerce owners of consumer goods (6%).
The main outlet markets are still Europe (primarily Germany) and the United States, but it is strengthened in some Eastern European countries, including Russia and Poland, while exports to South America, South-East Asian and China.
As these data explain to us, investing in Made in Italy is necessary for all those working in the field of fashion.
On our site you can find many excellent brands of Made in Italy, such as Gucci, Dolce&Gabbana, Fendi, Laura Biagiotti, Cavalli Class, Trussardi and many more.
Our vision is not only to protect the traditions of Italian fashion, but to innovate it by selecting and promoting small companies that represent the excellence of Italian production. Made In Italia, for example, brings the unique style of Italian fashion, an iconic landmark worldwide, directly to you.
Our mission is to promote the quality and uniqueness of Italian productions.
A serious task of research and selection.
A journey throughout Italy, from the peninsula’s north to the south, to get to know and meet the different manufacturers up close: each with their own characteristics to highlight to give life to a unique and original product.
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